Founded in 2020 by Chicago native Ian Okosi, The O’Kosi Effect Beard Brand is a unique blend of natural oils intended to help grow even the smallest of beards. Ian says he founded this brand in the mid of the pandemic during a time where of the pandemic during a time where there was so much uncertainty in the world.
A Master Barber for over 18 years, the uncertainty of the pandemic put a halt on his ability to connect his clients directly. Ian says it was during this time that he had the epiphany of his life.
It was a moment to reflect and reinvent myself. I spent a lot of time thinking about the questions of concerns my clients had the most, and it was always centered around beard management and beard growth.
The O’Kosi Effect was created out of a need to service all men who couldn’t find trusted brands for help them with healthy facial grooming. I wanted create my own signature formula that would take beard grooming to the next level with an impeccable feel and an amazing smell.
”I’ve been building this brand over this brand over the last 4 years and I’m so excited to share it with not only my clients but the rest of the the world too because all men deserve ‘self care’ – Ian Okosi